How To Reduce Wasted Ad Spend With Performance Marketing Software
How To Reduce Wasted Ad Spend With Performance Marketing Software
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping services are turning to server-side tracking as a means to enhance their data collection processes. While it needs a lot more technical knowledge than normal GTM and may introduce additional costs, it can lead to greater accuracy and more dependable data
Pixel tracking uses a piece of code to sign up conversions on your web site. It's very easy to establish and much less prone to ad blockers.
1. Much more precise information
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with changing web browser privacy policies. This indicates that the information being sent to Google Ads, Facebook Business Manager and other platforms is much less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be affected by ad blockers or other safety and security steps. This offers a lot more precise data and a much more total photo of individual journeys across channels.
Additionally, this kind of tracking allows companies to track conversions outside of the site, such as telephone call and in-store sees, which can be hard for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the data they send, and makes it simpler to adhere to various data laws. It's additionally a whole lot much less prone to scams, as it's more difficult for fraudulent actors to manipulate the system by modifying the postback link.
2. Much better control over information.
Server-side tracking allows businesses to collect and improve information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can aid marketing experts make even more educated marketing decisions.
Conventional pixel tracking relies upon JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection disturbances and unreliable outcomes. Server-side tracking enables businesses to bypass these constraints and supply accurate, consistent information that is much less vulnerable to interference.
This sort of tracking also permits services to track conversions that occur outside of the website, like telephone call and in-store purchases. This is important given that brand-new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more dependable for businesses looking for to adapt to these changes.
3. Much less prone to fraudulence
Server-side monitoring enables organizations to control data hauls before it gets to third party endpoints, improving protection and privacy. This is especially crucial as different internet browsers and platforms increasingly alter exactly how they handle cookies. As data visualization for marketers an example, in iOS 14, Safari will just provide first-party cookie information and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred beyond your web site.
In addition, server-side monitoring enables you to record user information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to breaches and personal privacy violations.
A server-side radar is a set of directions that tells your web site's server what occasions to record. This information is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a small piece of code on your page to gather information from users.
4. Much easier to implement
Server-side monitoring is an information collection process that takes place on the website's very own web server, bypassing web internet browser limitations. This indicates that information collected by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it minimizes the extent of data administration and gives organizations a lot more control over transmission, making it generally much more reputable. As a result, it's less vulnerable to data difficulties brought on by things like a damaged link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed straight to your marketing and advertising devices on the web server. This allows you to have more precise information and helps guarantee conformity with personal privacy regulations such as GDPR. Furthermore, it additionally stays clear of the tracking restrictions enforced by internet browsers and ad blockers.